TV, radio, viral and video content for online, brand films, awards films, narratives, I’ve written them all. [Deep breath.] I’ve applied my thinking to countless brand strategies and verbal identities. [Gasp.] Long-copy, instructional copy, digital copy (SEO, blogs, apps, social posts, ECRM), DM, Press Releases, and trade. [Wheeze.] That’s B2C and B2B. [Phew!]